Samsung Galaxy Unpacked July 2026 Preview: What to Expect on July 22
Mobile Phone9 Jul 2026

Samsung Galaxy Unpacked July 2026 Preview: What to Expect on July 22

Samsung's Galaxy Unpacked event lands July 22 in London. Here's what's rumored: three foldables, new Galaxy Watches, and Gemini-powered Galaxy Glasses.

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Unpacked · July 22

Samsung will hold its second Galaxy Unpacked event of 2026 on July 22 in London, its first summer Unpacked held outside South Korea or the United States. The company has confirmed the date, with the livestream beginning at 9 a.m. ET (2 p.m. BST) on Samsung.com, Samsung Newsroom and Samsung's YouTube channel. Leaks point to Samsung's biggest foldable lineup yet, alongside new wearables and its first AI smart glasses.

Three foldables expected, including a new "Wide" design

Samsung is rumored to introduce three foldable phones at once: a redesigned tall book-style foldable expected to be branded the Galaxy Z Fold 8 Ultra, a new landscape-oriented Galaxy Z Fold 8 (also referred to as the "Wide"), and the Galaxy Z Flip 8. Reports describe the Wide model as a shorter, wider foldable with roughly a 7.6-inch inner display and a 4:3 aspect ratio, positioned as a rival to Apple's rumored first foldable iPhone. The Flip 8 is said to get a redesigned hinge aimed at reducing its screen crease and a lighter build around 180 grams.

Naming shift: Samsung is reportedly retiring the plain "Fold" name for its tall foldable in favor of "Ultra" branding, aligning it with the Galaxy S Ultra line, while the new wide-format device could carry the standard Fold 8 name.

Pricing rumors are all over the map

Estimates vary widely across outlets. Some reports place the standard Fold 8 (Wide) starting between $1,799 and $1,999, while others cite a starting price closer to $1,800. The tall Fold 8 Ultra has been rumored to start as high as $2,100, with some Korean supply-chain reports suggesting Samsung could push the higher storage tiers past $2,300 to $2,700. None of these figures are official, and Samsung has not confirmed pricing for any device ahead of the event.

Galaxy Watch 9 and Watch Ultra 2

New Galaxy Watch models are expected alongside the phones, likely built on Snapdragon Wear Elite chips. Samsung has traditionally paired its summer Unpacked events with wearable refreshes rather than saving them for the spring show, so watches and updated Galaxy Buds are considered a near-certainty for the London event.

Galaxy Glasses: Samsung's answer to Meta's Ray-Bans

Samsung and Google previewed Android XR, a shared operating system for AI wearables, at Google I/O 2026, and the first Galaxy Glasses are expected to run on it. Unlike Meta's camera-and-speaker glasses, which run Meta AI, Samsung's version is expected to run Google's Gemini assistant, tying more directly into Google Maps, Search and Android apps. Meta's Ray-Ban glasses are already on sale at $299, while Samsung's are expected to cost more, with estimates in the $379 to $499 range.

A note on sourcing: Samsung has officially confirmed only the July 22 date, London location and event branding ("A New Shape Unfolds"). Device names, specifications and pricing in this brief are drawn from industry reporting and leaks circulating ahead of the event and have not been verified by Samsung. Figures and names may change before or at the keynote.

Frequently asked questions

When and where is Galaxy Unpacked July 2026?
The event takes place July 22, 2026, in London, with the livestream starting at 9 a.m. EDT (2 p.m. BST).
Do I need to register to watch?
No. Registration isn't required to watch the livestream, though Samsung offers pre-order credit and sweepstakes entries to those who sign up in advance.
When would new devices ship?
Samsung typically opens pre-orders the day of the event and ships new foldables about two weeks later, which would put availability in early August 2026 if that pattern holds.
How does this relate to Apple's foldable iPhone?
Apple's first foldable iPhone is expected at its own event in September, meaning Samsung's July 22 reveal would put its wide foldable on the market roughly two months ahead of Apple's.
Sources: Samsung Newsroom, Samsung Mobile Press, TechRadar, PhoneArena, Tech Advisor, SamMobile, Forbes and Memeburn. Device names, specs and prices are unconfirmed rumors pending Samsung's official announcement.